News & Events

Marketing Dialogue on DISRUPTION

Experts were Ziad Bashir (Gul Ahmed / IDEAS), Humayun Bashir (IBM), Sadaffe Abid (Social Entrepreneur-in-Residence at INSEAD), Irfan Siddiqui (Meezan Bank), Bashir Shaikh (Inov8) & Ahmed Bilal Masud (Huawei Technologies).

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Islands of Excellence with Prof. Dr. Atta-ur-Rahman

Marketing Association of Pakistan presents Pakistan - Islands of Excellence with Prof. Dr. Atta-ur-Rahman, Former Federal Minister for Science and Technology and Founding Chairman - Higher Education Commission on the topic of "Innovation in Socio-Economic Growth" on Wednesday, February 03, 2016 at 04:30pm at Marriott Hotel, Karachi.

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Islands of Excellence

Mr. Bilal Jaffery, Executive Chairman – Digital Transformation & Experience Standards Association, Canada on the topic of “Building the Digital Future” on Monday, September 14, 2015 at 05:00pm at Marriott Hotel, Karachi. Registration is Open!!!

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Islands of Excellence with Peter Heyward

on January 18, 2014

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Waiting for Godot

Dear MAP Members, Marketing Association of Pakistan is arranging an Exclusive Show of Samuel Beckett’s “Waiting for Godot”, directed by Mr. Zia Mohyeddin on Saturday, December 07, 2013 at 07:00pm at National Academy of Performing Arts (NAPA), M.R. Kiyani Road …

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Islands of Excellence Panel Discussion

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MAP | Upcoming Events
Marketing Review

Which ocean are you in?

If you are professionally a corporate person and have still not heard about the Blue Ocean Strategy, then you are seriously missing out! Google it, Wikipedia it, read up thoroughly. For this could really be life-changing, especially if you are …

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Tag-align

So who do you think you are? An apprentice of marketing? Or an experienced practitioner? Or even an expert marketer? Or do you think you are actually a Guru of marketing? Let’s find out who you are! Marketing Review has …

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The Future of Customer Engagement: Part Two

A couple of years ago, a bank in Nigeria, Guaranty Trust Bank (GTB), led with the thought that every head of department and middle manager should go to the counter once a week to feel and respond unswervingly to the …

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Staying fit to survive…

Managing Editor’s Note: John Francis “Jack” Welch, Jr., an American chemical engineer, business executive, and author once said that an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. While professional marketers are …

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Marketing Terms

Did you know…? No we are not going to share the world’s strangest facts with you over here! Do you consider yourself as a marketing guru? Let’s see if you know what the following Marketing Terms mean…

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MARCON 2012: Learning Guaranteed!

Continuing the legacy to improve and develop the technical and general knowledge of persons engaged or aspiring to get involved in the profession of marketing, Marketing Association of Pakistan (MAP) organizes Marketing Congress (MARCON). An event which has fast evolved …

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EDITOR-IN-CHIEF’S NOTE

Dear Readers Come March and its’ time that MARCON marches on. This year MARCON returns to Karachi after being held in Lahore last year. Each time this eagerly looked forward to event grows bigger than before and I am confident …

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Distribution – The Key to Success

What is the precursor to marketing? Product development of course! You got to have a product (read: good product) that will sell before you try and market it. While new product development is an ongoing process in most sectors, in …

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The Future of Customer Engagement: Part One

Has marketing really changed? Marketing is, as it has always been, about connecting buyers with sellers. Now mantle it with the more ethereal notions of enriching the brand experience to drive client loyalty or deepening the level of engagement with …

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