Why do we need this program?

Today we are living an era of ‘look alike’ products and services where creating a niche and developing our competitive edge is going to determine our success or failure. The World Trade Center tragedy has made the pie smaller and competition fiercer. We need to stay ahead of our competition through creative selling.

What is the objective of this program?

This workshop will help you understand the process of developing customer relationships, discovering customer needs, matching the appropriate products with these needs, and communicating benefits through informing, reminding and/or persuading.

In short it will help you creating a sale using your personality where no sale otherwise would have taken place.

What are the contents of this program?

This is a Result Oriented, Enjoyable, Professional Growth Opportunity that has been designed for for sales and marketing executives to help them stay ahead of competition by learning

• How to develop a Selling Philosophy?

• How to develop a Relationship Strategy?

• How to develop a Product Strategy?

• How to develop a Customer Strategy?

• How to develop a Presentation Strategy?

• How to develop and build Quality Partnerships?

• How to use Internet for selling?

• How to negotiate a buyer’s resistance?

• How to close and confirm the sale?

What is the Learning Methodology?

This course uses interactive exercises--including videotaped coaching sessions-- to refine your sales presentation style. In two fast-paced days, you'll master the art of compelling sales presentations.

Who should attend?

This program is a must for all mid and senior level executives in sales and marketing.

Special Guest Speaker at the program

Dr. Miftah Ismail, who has a Masters and a Doctrate from the prestigious Wharton School of Business & Finance heads the marketing operation of his family owned businesses such as Candyland and Bisconi. Learn from his success stories of their two companies.

What is the program fee?

Fee for this two day program is Rs. 11,900 per participant which includes tuition fee, course material, two days lunch & tea charges and a Certificate from MAP (For MAP members the fee is Rs. 9,000 per person)

Special Offer Enroll three participants and the fourth one comes in FREE!

Who is the Facilitator?

Mr. Navaid M. Khan is a management consultant, a motivational speaker and a management trainer who has designed developed and conducted over 500 training sessions on various aspects of management designed at instilling Excellence in management at all levels.
	Mr. Navaid M. Khan
Mr. Khan has had the opportunity of having met with some of the top names in the Management world. Internationally acclaimed # 1 Guru on Customer Service Ron Kaufman, described him as ‘the shining star’. Sam Deep the author of many best sellers including “Yes You Can” and “Smart Moves for People in Charge” called him as ‘the Pakistani management guru’.
	Mr. Khan seen with Ron Kaufman at at Ron Kaufman's program on Up Your Service at Lahore on December 3, 2006
Dr. John Gray author of Men are from Mars & Women are from Venus chose to appoint him the Facilitator and Relationship Coach for his workshops in South Asia & Gulf countries. Tom Peters, the Guru of all management Gurus and the author of many best sellers including “The Search of Excellence” chose to associate with Mr. Khan for his Pakistan programs which, unfortunately, were canceled.	Mr. Khan seen with Tom Peters at his program on Re-Imagine at Dubai on September 18, 2005

Mr. Khan has completed the Advanced Management Program and The Management Consulting Skills program in United States. His work experience includes working as a Consultant to various North American and European conglomerates well as with various United States Government agencies such as STATE, USDOC, USAID, USIA.

Mr. Khan during the last five years has conducted management training Programs for Pakistan International Airlines, THK, a member firm of KPMG International, PWC Consulting, a business of PriceWaterhouse Coppers, United Bank Limited, National Bank of Pakistan, Habib Bank Limited, National Institute of Public Administration, Sind Police Department, Nutshell and Institute of Business Management.

Mr. Khan, serves as Visiting Faculty for Institute of Business Management, Asian Management Institute, Textile Institute of Pakistan for BBA, MBA & EMBA programs and he is a senior associate of Nutshell Forum. Mr. Khan is the Founder of Creative Management Services, established in 1979.

Mr. Khan has also served as the Managing Editor of The Project Monitor, a quarterly publication that carried advance information on all major projects in Pakistan

How to send nominations?

Nominations along with the course fee may be sent before the program. Nominations can also be made by phone, fax or email. However registrations are confirmed after payment is received.

Full registration fee is refundable if the cancellation is made 72 hours before the program. A charge of 50 percent is made for cancellations during the last 72 hours. In case a nominee is not able to attend, a substitute can be nominated. There is no refund for the cancellations received after the program.

Note: Crossed Cheque or pay-order in favor of Marketing Association of Pakistan along with the registration form should be mailed to:

Marketing Association of Pakistan
403 Burhani Chambers, Abdullah Haroon Road
Karachi
Tel: 021 276 0032
Fax: 021 272 9952
Contact person: Mr. Rafiq Shah and Mr. Iftikhar Ali