Norwegian mobile telephony giant Telenor has recently launched its services in Pakistan. Telenor Pakistan has its corporate headquarters in Islamabad, with regional offices in Karachi and Lahore.

The license terms stipulate that by year 4, Telenor will cover 70% of Pakistan's 297 administrative Tehsil headquarters. Telenor aims to fulfill the license requirements and provide superior quality coverage.

Telenor also aims to build mobile communication infrastructure in Pakistan and looks forward to combining its experience in mobile technology with the local Pakistani high level of competence. Telenor’s primary aim is to offer top quality mobile services and promote healthy competition in the mobile market.

The company has covered several milestones over the past eleven months and grown in a number of directions. Telenor has successfully signed interconnect agreements with all four incumbents during December 2004, allowing its subscribers to exchange voice and data with subscribers on all active mobile networks including Paktel, Instaphone, Ufone, Mobilink and Warid.

Upon the successful set up of its LDI unit, Tore Johnsen, CEO and President of Telenor Pakistan, and Kjell Nordbo, CTO, made the first official TP international call to Norway on January 27th 2005. In addition to recruiting hundreds of people, Telenor established its Call Center on January 28th in Lahore.

Telenor’s advertising campaign was aggressive as it reached out to the mass audience with competitive connection and post pay and pre-pay rates along with other benefits for the user.

Telenor Pakistan is the newcomer among the 12 Telenor mobile companies worldwide with a total subscriber base of 52.7 m worldwide. The company is 100% owned by Telenor and completes its operations in Asia together with Thailand, Malaysia and Bangladesh.